In this episode Matt Spaiser from Bond Suits goes in to the Alexander Olch New York branch to discuss the Avery Tie seen in No Time to Die. Here is a quick introduction snippet to that interview with Alexander.

When I started the business, it was entirely wholesale, selling to department stores. Bunch of accounts in Japan.

In the winter of 2011 I set up a pop-up store for the holidays. I built the store in 8 days. It did so well they asked to stay open in January. It did well in January which is a slow month in retail and continued all the way to July.

I was looking for new office space. Instead of that I found one with a store front that had an office in the back.

We’re at 14 Orchard,  we’ve been here for four years.

Yes I still direct film, I opened Metrograph which is a cinema around the corner. I like making things. I group them in two categories.  In time, beginning middle and end; and objects that doesn’t have a timeline. Paintings, fashion design, space design etc. I like to be working on one or both. To me its all related.

I like to play around with tradition, something old something new.

daniel craig alexander olch

Listen to the podcast

This is a very rare treat to interview people on location. Well done to Matt Spaiser for getting this audio, an in person chat with Alexander Olch. Listen to the full chat, available in the player below or on iTunes, Stitcher or Spotify.

Further Reading

You can read more about that Alexander Olch Avery tie on Matt’s blog here.

The tie is currently on display at The Bond in Motion exhibition in Covent Garden. For more information on the costumes on display and photos, check out this blog detailing my visit earlier in February 2020.