As part of a James Bond influencer event, I was cordially invited to Jermyn Street, London, to hear of how Turnbull & Asser got involved with the James Bond franchise.


Retail manager James Cook indulged us with some great stories showing us the exact spot where Sean Connery got measured by then designer Michael Fish.

‘Ian Fleming never wrote wear Bond got his clothes from, but he did mention Jermyn Street. Terence Young introduced Sean Connery to have shirts made.

Sean Connery getting measured by Michael Fish
Michael Fish left measures Sean Connery in a staged photo.


It was staged. Why? Because the pattern cutters who were measuring Connery didn’t want to be photographed.

However, we had a young man called Michael Fish, man about town, and they got him to pose.

me measured shirt turnbull & asser

Michael was a floorwalker here at Turnbull & Asser. He brought in the great and the good. He put Mick Jagger in a dress in Hyde Park. When you see all these flamboyant designs, that’s Michael Fish.’ – James Cook.

man gets measured for shirt
Ajay Chowdhury, co-author of Some Kind of Hero


Watch the video with the full tour given by James Cook. 

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Further Reading on Turnbull & Asser

You can read more on James Cook and his career in an interview feature Matt Spaiser did at The Suits of James Bond.

Head to the Turnbull & Asser website to learn more about their bespoke shirts.

If you would like to learn more about designer Michael Fish then I suggest you read the ‘Boutique London’ by Richard Lester.

Book mens fashion
One of my favourite menswear books

The Mr Fish brand is survived by Mason & Sons who also own Anthony Sinclair, the original tailor of James Bond.