James Bond Influencers are you going rogue? What are rules when it comes to declaring gifts on Instagram? How about when Tom Ford pay for you to say nice things about them?
How do you make you working relationship with brands transparent on social media? And what are the punitive measures when you don’t declare those sponsored or gifted posts?
So many questions, I really am turning into that chick from Sex and the City.
In this episode of From Tailors With Love, the James Bond Style based podcast, I’m joined by Nik Speller, head of campaigns for the marketing agency; Influencer.
Through the prism of the James Bond brands we discuss what are the best ways for James Bond Influencers to disclose the working relationships through brands on social media.
Also from a brands perspective, what should they be looking for when working alongside influencers. Here are some snippets from the interview with Nik Speller.
Nik first off, you are a Bond fan am I right in thinking?
I really like The Living Daylights. Maybe a strange choice, I’ve always found the Gibraltar scene at the beginning is a near perfect entry to any Bond movie. It has a really nice balance and flow. I think Timothy Dalton is the underrated Bond.
Nik Speller, head of campaigns at Influencer. Who are you Nik, give us some context to what you do?
I’m head of campaigns at Influencer, which is an influencer marketing platform and agency. I manage all the campaign work we do for brands.
Brands come to us when they want to work with influencers, so we go out there and find the right people. We then pair them with the right influencers who can then communicate the right message to their audience.
From a brands perspective, lets say I’m Tom Ford, what do I look for in James Bond Influencers ? What numbers do I need to crunch? And what tools do I have at my disposal to do that?
We treat it in a three prong approach.
- We want to look at the audience, who do I want to reach and who speaks to that audience? A lot of brands ignore that fact. If you’re Tom Ford, let’s say your key audience is men 30-45 year olds who live in the southeast of England. You need someone appropriate that can talk to that specific audience.
- Also what is the content? what are they speaking to that audience about? If they’re talking about skateboarding, perhaps the ability to work with that influencer becomes strange for Tom Ford. So you’re always looking for the type of content.
- Thirdly, are they safe. Do the cursory checks. There’s so many tools that can search through social network. Twitter is the most scoured you can use Brandwatch, that’s a good one. Socialbakers is another.